One of the biggest challenges in our industry is changing the perceptions of bricks & mortar retailers that have been in the industry for decades - much, much longer than their online counterparts. It’s the age old dilemma of trying to teach an old dog...
Every time I surf the web, I see another retail analyst using the words “Retail Apocalypse”. To support their doom and gloom point of view, they now also include details of big retail brands announcing the closure of more stores. Don’t get caught up in their...
Kerry Nel. Remember that name. Not only is she Syenap’s Chief Operating Officer, but she’s also our Brigadier General in the data revolution! In her constant endeavour to arm retailers & casinos with with actionable data and analytics, Kerry took to the stage at the Casino...
Retail analytics has come a long way in the last few years. If you wanted to see what your customers thought about your store or why they come there, you would need to ask them directly by conducting some form of market research. You would...